The Sustainability Champion’s Guidebook

December 15, 2009

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Theres always talk about green companies, and green entrepreneurs, and although these people and companies are providing a great service to our economy and way of thinking, we cant help but notice, “how did they do that?” Many of us can clearly see that renewable and greener more efficient processes are much needed in today’s business  and domestic worlds, but its hard to go against all of the old habits many of us hold so dear. In order to take a stand for sustainability takes a certain kind of person, a real “sustainability champion”.

                Being a sustainability champion is no small task, it involves thinking not only outside the box, but dealing with your old box and its problems at the same time. This often means that the most forward thinking green people in companies hit the most resistance from those in charge who are perfectly happy with the way thing run now, and that alone is enough to stifle any plans for a more sustainable company. But fortunately there is hope! With the proper dedication and strategy, it is possible to win over the old wasteful ways of the past and usher in a new era of green business. And as more companies make this change there is even more evidence to back up your own companies switch to green habits. With the right guidance your company, not just other peoples’ companies can go green.

                If you find yourself going against the grain and thinking too green for your company, then you too might be a “sustainable champion” and not yet know it. The book appropriately named “The Sustainability Champion’s Guidebook“ by Bob Willard is an easy to follow summary of the best general ideas to keep in mind when overthrowing the faulty systems from the past. Many other such books are out there, but the point is to get the advice u need to take a stand, if your fed up with the system, then help bring in a new one! The green revolution isn’t happening because people want things to be greener, its because they are taking the time and energy to make things greener. Get informed, do your part, and together we can keep the green revolution charging.

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