Deviating for the norm that is a 40-hour workweek sounds like heaven to some. Working at a cafe or traveling for work is way cooler than being stuck in an office every day. As a result, the increasing number of startup businesses is not entirely surprising.
In 2019, there have been 30.7 million startup businesses in the United States alone, and experts predict that there will be more in the next year.
Why the surge?
There are several reasons people become so tempted to have businesses of their own. For one, being their boss means freedom and authority. They can schedule their meetings. They won’t need to time in or time out. They can also work wherever they want.
Second, people feel like they can enhance their skills more when the job description is not absolute. They can explore more and challenge themselves as opposed to the usual routine work. They find themselves always thinking of innovative and creative ways to move their company forward.
If lucky, entrepreneurs can reap what they sow. They can give three times more of what they can do and receive the right value for that labor because there’s no fixed salary for the work they put in. In addition, 78% of the small businesses have reported gaining profit with their owners being reportedly happy, scoring 9 out of 10 on the happiness scale.
Startup businesses and marketing
69% of small businesses start in their homes, and technology plays a significant role in their growth. For instance, building their websites to reach their demographic. A website contains all the necessary information the customers need to get to know the startup business.
Another marketing strategy a startup business uses is through social media. Social media could be the best way to let the customers feel a company’s presence, as this allows both parties to interact with each other in a quick, cost-effective way.
However, a business takes more than an online presence to thrive. As a startup business grows, they may feel the need to expand, and this also means marketing in the real world.
A fundamental element is an on-premise sign. According to statistics, 50% of customers visit stores because of on-premise signs. These signs invite potential customers who are walking by the neighborhood or the sidewalk and then seeing a new store’s sign.
Eye-Catching signage is required
Having said this, eye-catching signage is needed. First, the logo should be memorable, as this is one of the critical elements of branding. This is the company’s identity. It appears on letters, posters, advertisements, online–everywhere. Therefore, investing in an amazing graphic designer will be well worth it as the company gains its footing into people’s lives.
Once that part is done, invest in quality signage for the store. Lighted signage would be versatile as it can stand out even at night. Custom metal signs from Utah-based providers would convey elegance, sophistication, and will make the store feel luxurious.
Starting a small business may seem scary, but–with a dash of luck–it will be well worth it. Having your time and your work to be in your control as well as expanding horizons and challenging creativity are very priceless things that an entrepreneur needs to experience.